National Festival | Music For Youth

Music for Youth (MFY) is a national music education charity providing free access to performance and audience opportunities for young musicians across the UK.

We work closely in collaboration with Music for Youth to help communicate their messages clearly, succinctly and in an engaging way. This will include new branding exercises for their events such as the National Festival, Frequencies Manchester and Proms for Schools in London at the Royal Albert Hall.

Outputs include brand identities, booklets, programme, posters, flyers, festival print collateral and digital marketing kits like e-flyers and web banners.

To find out more visit http://www.mfy.org.uk/

Thank you so much! I was so happy to see these designs.

I absolutely love this! I almost jumped for joy when I saw it, as I have had this colourful vision and felt you’d designed it! All the branding went down really well and people were very pleased with the programme, so well done again to everyone involved!
Jessica Paton, Marketing Manager

What was the problem?

Music for Youth came to us looking for a creative agency that understood young people, music and of course design. They came to the right place.

Music for Youth wanted to take their already successful brand to a new level. They were conscious that the new visual communications had to appeal to a wide range of ages, from 4 to 24, so the task was set to develop new brands for the festivals and events for 2014 and 2015.

And how did we solve it?

We worked closely with Music for Youth to understand the current branding taking a visual audit of everything that had come before. After detailed discussions and refining the brief we got to work creating various options to help form the new direction.

A rainbow filled, celebration colour answered the brief and showcased a fantastic world of talent here in the UK. The brand for the National Festival is both bold and edgy appealing to young people at school and through to university.