That Hungry Chef

A new food brand for Chef Pratap Chahal based in Islington London. Products include chilli relish, chilli chocolate and a range of meat pickles, yes MEAT pickles. We have to say all the products are delicious and well worth a try. From farmers markets, to independents stores and now interested from bigger shopping outlets and online stores too, the future looks bright for That Hungry Chef.

Visit www.thathungrychef.com for more info and book a supper club too!

You know, it takes a lot for me to be speechless, but you guys have done it with such ease! I really have no words to thank you for this! They're all looking amazing. Seriously, you ROCK the house! (haha, pun intended). Really, really appreciate your involvement in that hungry chef, gentlemen.

Pratap Chahal, Founder of That Hungry Chef

What was the problem?

Pratap Chahal came to us with an idea….to help launch the best meat pickles and chilli relishes in the world! He told us his stories of working in top London restaurants like Claridges and Cinnamon Club and how he travelled the world in search of amazing flavours to tickle his taste buds. We were inspired and had to help.

And how did we solve it?

First we listened to the stories, the dreams, the hopes and the ideas. It’s so important to take time, particularly at the start of projects to really understand the clients point of view so we can collaborate successfully. We quickly realised that the Indian heritage, chef experience and travels were really important and needed to be included in every piece of our work.

The Results?

A beautiful lino-print of the world with a bite out of it, a visual metaphor for how Pratap (and his wife) take on life. With a nod to the colonial past and the spice of the future, we created a striking brand to stand out from the rest.