Bo Innovation

The “Demon Chef” Alvin Leung asked us to help create a brand and website for his Hong Kong based, three-Michelin-starred restaurant, Bo Innovation.

Alvin Leung’s lack of formal training didn’t stop him from securing three Michelin stars for his contemporary “Extreme Chinese” restaurant, Bo Innovation, since 2013. He was born in London and grew up in Toronto. The chef-slash-restaurateur studied engineering in school and worked in the family business for years before taking over a friend’s kaiseki restaurant in 2003 and turning it into his own.

The restaurant, Bo, steadily evolved and became popular for its unique take on Chinese cuisine with molecular elements, and eventually caught the Michelin’s eye. Leung himself also developed the “Demon Chef” persona for which he is still known today. He has since replicated his brand in cities around the world, including Toronto, Shanghai, and London.

Nowadays, you can also find Leung on TV shows like “MasterChef Canada”, “Wok Stars” and “The Maverick Chef.”

Visit the site at Bo Innovation.